6 world-renowned race-tracks across 5 states in 7 months, the Lexus Performance Driving School isn’t for the faint of heart. To complement this thrilling and unparalleled experience, Lexus needed a registration site and payment portal for attendees to enroll in the program and select their race venue. The Expedition Co. rose to the challenge, and we're proud to have delivered a world-class product for such an iconic brand.
Design an intuitive and simple website with aesthetics of luxury, elegance, and power—qualities synonymous with Lexus's brand. Users on the website should feel the excitement of the racetrack, the rush that comes from being behind the wheel of a performance luxury car.
The average person doesn't know the difference in horsepower between the Lexus RC F and LC 500, but visitors to the Lexus Performance Driving School website do. To respect their interest and excitement in Lexus Performance Racing, we built a site with lean UX—not saturated with over-hyped marketing lingo and extra fluff—to give them what they want without boring them with minutiae.